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This is a friendly and stylish, full colour guide which focuses on the specific issues that affect home business start ups. Have you ever dreamt of starting your own business?...
Beat the recession with an eBay business. Anyone can buy and sell on eBay, that's one of the great things about it and one of the reasons it has become...
A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded,...
Turn your best customers into your most passionate promoters.If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in...
'We are faced with a tug-of-war between our desire for a separate identity and our need for combination. We want to be ourselves, but, to survive in a bigger world,...
For too long our lives have been dominated by the 'under one roof' Industrial Revolution model of work. That era is now over. As remote working is becoming increasingly more...
The true story of the Ivy League hedge fund cowboys who gambled with the dangerously high stakes of the Asian stock market.John Malcolm, high school football hero and Princeton graduate...
The purpose of this book is to introduce a concept that, if management execute it capably and sensibly: (1) will cost very little, except time; (2) is virtually guaranteed to...
Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has...
"The most positive take on work and family I've read in a long time" New York TimesDo you struggle to balance the demands of a successful career with quality time...
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world'Don't walk . . . RUN to your closest bookstore. The...
We are all faced with projects going off the rails, veering far from what we initially set out to do, costing ten times as much and taking far too long...
So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! "Salesforce.com for...
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to...
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in...
"The book contains a practical approach and real actions that can transform the credibility and alignment of IT to the business." --Myron Hrycyk, CIO, NYK Logistics UK & Eire "A...
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the...
Praise for Structured Finance & Insurance "More and more each year, the modern corporation must decide what risks to keep and what risks to shed to remain competitive and to...
From getting that first appointment to closing the deal, this easy-to-follow guide guarantees successful selling in four simple stages. Practical advice is included on everything from understanding body language to...
This book answers all the questions you've ever wanted to ask top-ranking women directors: How did they make it to the top? What do they think of their success? How...
'I wish I had been brave enough to come out earlier in my tenure as CEO of BP. I regret it to this day. I know that if I had...
Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking...
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses...
What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things...
The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required...
Writing your CV or getting ready to interview for a job? Chances are you have lots of questions. Should I? What if? How can I? Help! This book gives highly...
The next shock will comeWhether you run a business, lead a team or have people who depend on you, in today's uncertain and increasingly unstable world you want to be...
The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million...
Who was the greatest CEO of the twentieth century? A persuasive case can be made for General Dwight D. "Ike" Eisenhower, who undertook history's most harrowing executive assignment: Operation Overlord,...
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