Secondhand Business Books

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to...

The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same...

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost...

Now in its fourth edition, this internationally successful title has been fully revised and updated in light of recent developments in world politics, with new chapters on the changing nature...

In this book, using examples from innovative companies around the world, the author shows how two primary forces - globalization and information technology - are bringing about the most drastic...

In the vein of Thomas Bass or Ed Regis, this book looks at the business of computing in the US, at computer science, as a business, and as a collection...

This book enables healthcare professionals to make clinical governance a reality at all levels of a health care organisation. It covers techniques and approaches to support the successful implementation of...

Pitman 2000 is a system of shorthand designed for easy learning, with a speed potential to meet the demands of the modern business world. This beginner's guide presents the basic...

There are totally new case studies including the first case study written on Newbridge Silverware, the very successful Irish giftware producer Every chapter completely updated with new vignettes, statistics, theory...

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC...

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many...

The goals of an IT balanced scorecard include the alignment of IT plans with business objectives, the establishment of measures of IT effectiveness, the directing of employee efforts toward IT...

Written by a management consultant who has extensive experience in the training field, this book provides practical, inside advice on getting maximum value for your training money. Real-life examples, anecdotes...

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in...

Multimedia behemoth; $75 billion "world power"; popular target for a variety of alleged evils from legal trickery to "brute force" marketing; or nothing more than a benevolent organization instrumental in...

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to...

Look around your office. Turn on the TV. Incompetent leadership is everywhere, and there's no denying that most of these leaders are men.In this timely and provocative book, Tomas Chamorro-Premuzic...

"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLifeBased on the...

"Anyone Can Do It" chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings first conversations (when the seed of the idea was planted) it...

A must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty...

When the world's two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors...

"The Formula For Success In Network Marketing" is a step by step guide to building a successful network marketing business. There is a wealth of information to help every networker,...