Secondhand Business Books

Recognizing how the lines between digital and traditional forms of entrepreneurship are blurring, this forward-thinking book combines digital technology and entrepreneurship perspectives to advance knowledge on this paradigm-shifting typology of...

Investing in emerging markets requires a careful analysis of potential risks and benefits that vary greatly from country to country. Informed investors and firms must devise their own system of...

How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws...

Most employees can benefit from learning to use specific verbal techniques to handle customersDifficult customers especially can take a toll on both company bottom lines and the health and well...

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters....

*Can you find the way to Davy's bar? *Do you know the Doughnut principal? *How do you make a Chinese contract? The changes which Charles Handy foresaw in THE AGE...

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create...

From the author of Fast Food Nation, Eric Schlosser's Reefer Madness: and Other Tales from the American Underground follows the money to uncover made the country rich: porn, pot and...

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most...

A book for those concerned with international business. It distills the art and science of management used by leading companies with records of long-term profitability and continuing innovation.

Entrepreneurship and Small Firm, 5e, provides comprehensive and accessible coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day to day realities...

In The Seven-Day Weekend, Semler explains how he transformed a small family business into a highly profitable manufacturing, services and high-tech powerhouse - 40 times larger - while watching his...

Over the last decade, change has accelerated violently. The Thatcher/Regan years were a time of certainty, when greed was good, more meant better, and the Western world rejoiced to see...

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to...

The Leadership Book has a very clear structure which has been specially designed to make the 50 sections quick and easy to use. Each challenge is approached in the same...

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost...

In the vein of Thomas Bass or Ed Regis, this book looks at the business of computing in the US, at computer science, as a business, and as a collection...

This book enables healthcare professionals to make clinical governance a reality at all levels of a health care organisation. It covers techniques and approaches to support the successful implementation of...

There are totally new case studies including the first case study written on Newbridge Silverware, the very successful Irish giftware producer Every chapter completely updated with new vignettes, statistics, theory...

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC...

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed...

The goals of an IT balanced scorecard include the alignment of IT plans with business objectives, the establishment of measures of IT effectiveness, the directing of employee efforts toward IT...

Written by a management consultant who has extensive experience in the training field, this book provides practical, inside advice on getting maximum value for your training money. Real-life examples, anecdotes...