Secondhand Business Books

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model...

In today's economy, where one-job careers are increasingly a thing of the past, workplace benefits are increasingly hard to come by, and the achievement of major life goals - like...

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that...

Stellar growth is the measure of success for a leadership team: growth in profits, growth in turnover, growth in market reach, growth in status. "Star" describes best-practice approaches using real-life...

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in...

Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world's...

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review...

"Snakes in Suits" is a compelling, frightening, and scientifically sound look at exactly how psychopaths work in the corporate environment: what kind of companies attract them, how they negotiate the...