Secondhand Business Books

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in...

Multimedia behemoth; $75 billion "world power"; popular target for a variety of alleged evils from legal trickery to "brute force" marketing; or nothing more than a benevolent organization instrumental in...

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to...

Look around your office. Turn on the TV. Incompetent leadership is everywhere, and there's no denying that most of these leaders are men.In this timely and provocative book, Tomas Chamorro-Premuzic...

"Anyone Can Do It" chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings first conversations (when the seed of the idea was planted) it...

A must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty...

When the world's two largest steel producers went head to head in a bitter struggle for market domination, an epic corporate battle ensued that sent shockwaves through the political corridors...

"The Formula For Success In Network Marketing" is a step by step guide to building a successful network marketing business. There is a wealth of information to help every networker,...

This is a friendly and stylish, full colour guide which focuses on the specific issues that affect home business start ups. Have you ever dreamt of starting your own business?...

Beat the recession with an eBay business. Anyone can buy and sell on eBay, that's one of the great things about it and one of the reasons it has become...

A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded,...

'We are faced with a tug-of-war between our desire for a separate identity and our need for combination. We want to be ourselves, but, to survive in a bigger world,...

For too long our lives have been dominated by the 'under one roof' Industrial Revolution model of work. That era is now over. As remote working is becoming increasingly more...

The purpose of this book is to introduce a concept that, if management execute it capably and sensibly: (1) will cost very little, except time; (2) is virtually guaranteed to...

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has...

We are all faced with projects going off the rails, veering far from what we initially set out to do, costing ten times as much and taking far too long...

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to...

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in...

Praise for Structured Finance & Insurance "More and more each year, the modern corporation must decide what risks to keep and what risks to shed to remain competitive and to...

From getting that first appointment to closing the deal, this easy-to-follow guide guarantees successful selling in four simple stages. Practical advice is included on everything from understanding body language to...

This book answers all the questions you've ever wanted to ask top-ranking women directors: How did they make it to the top? What do they think of their success? How...

'I wish I had been brave enough to come out earlier in my tenure as CEO of BP. I regret it to this day. I know that if I had...

Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking...

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses...

What You Need to Know About Project Management Project Management is all about getting things done without spending too much or taking too long. But when you start hearing things...

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required...

Writing your CV or getting ready to interview for a job? Chances are you have lots of questions. Should I? What if? How can I? Help! This book gives highly...

The next shock will comeWhether you run a business, lead a team or have people who depend on you, in today's uncertain and increasingly unstable world you want to be...

The Google Story is the entertaining and definitive account of the most compelling innovation since the creation of the internet. Used in over 100 countries by more than 65 million...