Secondhand Business Books

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required...

There are totally new case studies including the first case study written on Newbridge Silverware, the very successful Irish giftware producer Every chapter completely updated with new vignettes, statistics, theory...

In this book, using examples from innovative companies around the world, the author shows how two primary forces - globalization and information technology - are bringing about the most drastic...

Over the last decade, change has accelerated violently. The Thatcher/Regan years were a time of certainty, when greed was good, more meant better, and the Western world rejoiced to see...

The next shock will comeWhether you run a business, lead a team or have people who depend on you, in today's uncertain and increasingly unstable world you want to be...

Turn your best customers into your most passionate promoters.If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in...

Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost...

"The most positive take on work and family I've read in a long time" New York TimesDo you struggle to balance the demands of a successful career with quality time...

Who has said what about organizations and their management? This handy compendium gives easy access to the principal ideas of the leading authorities. Brief, clear resumes bring out the main...

Robin Sharma, one of the world's top success coaches and author of the international bestseller 'The Monk Who Sold His Ferrari', offers 10 high-impact lessons for success. 'The Greatness Guide'...

So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! "Salesforce.com for...

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage. Performance gains can be...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived. Are you ready for it?Chances are you know a person between the ages...

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in...

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing...

Axiom Award Bronze Medalist for LeadershipExecutive coaches and #1 bestselling authors of All In and The Carrot Principle offer insight and advice in this practical eight-step guide both managers and...

Over the last few decades, power, information and resources have moved from being concentrated in the hands of a few, to being disbursed across many. We need look no further...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many...

We're moving from an industrial to a knowledge economy, where creativity and innovation will be the keys to value. New rules apply. Yet 200 years of industrial habits are embedded...

Encouraging and maintaining a healthy workforce have become key components in the challege to reduce health care expenditures and health-related productivity losses. As companies more fully realize the impact of...

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements...

The book provides an in-depth examination of the core concepts and general principles of web application development, using examples from specific technologies. This conceptual knowledge is critical when designing, developing...

Despite extensive and costly diversity initiatives, little progress has been made in recent years in ending workplace gender inequality. Beyond Bias presents a compelling explanation of the reasons for this...

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...

Today's volatile work environment means that only the capacity to change can assure the survival of organizations. This manual covers customer-care initiatives, responding to globalization, or demands for increased financial...

--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER----PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY----SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022--"THIS IS ONE OF...

This comprehensive, scholarly book is appropriate for undergraduate and graduate course in Principles of Management. `Achieve balance' with HBP, Management 1/e. Principles of Management is about bringing together the Organizational...

Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...