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Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered...
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning...
"Destined to be one of the most talked about business books of the decade." Marc Silvester, Chief Technology Officer & Head of Service Innovation, Fujitsu "Churchill once said that we...
The downside of our brave new world of flexibility, innovation, and risk. Drawing on interviews with dismissed IBM executives in Westchester, New York, bakers in a high-tech Boston bakery, a...
#1 New York Times bestselling author John C. Maxwell believes that any setback, whether professional or personal, can be turned into a step forward when you possess the right tools...
`An excellent introduction.... Readers of this journal looking for a brief but comprehensive introduction to the field of stress management will find this book to be more than adequate for...
The single most significant cause of motivation problems can be a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of your...
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of...
Journeys is a book of stories, real-world and work-related perhaps, but stories nonetheless. They are tales for managers: always about leadership and often about life. Each of the 15 stories...
YOUR CUSTOMERS ARE ANGRY. VERY ANGRY! The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply...
Are you an authentic leader? Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits...
"I did not have sexual relations with that woman, Ms Lewinsky." -Bill Clinton A seemingly harmless quote. Mr Clinton was trying to get his point across no doubt. But what...
Cutting through phrases like ''It's our biggest seller'' and ''They're our best customer'' growth expert Rebel Brown helps managers and leaders shed the weight and drag that are holding their...
From this book, readers will learn when to buy shares and, even more importantly, when to sell. Other aspects of investment are covered - such as creative accounting, portfolio management,...
The Science of Getting Rich explains obtaining wealth in a practical, even mathematical manner. Author Wallace Wattles treats gaining riches as a simple equation - if every thought is attuned...
This work takes its inspiration from "Star Trek". It delivers lessons on leadership, effective communication, teamwork, honour and the ability to focus on a single mission. The examples are taken...
When it looked like his businesses were going down the tubes John McGuire slept in his office and started a battle for financial survival. He knows what it's like to...
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing...
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a...
Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills.Students...
Effective negotiating is a vital skill - and one that can be learned. This book reveals the strategies, tactics, techniques, and skills of negotiation - how to use them and...
Major biography and examination of the business philosophy of Peter Drucker, the century's most influential management thinker. For many business managers across the world, Peter Drucker is the Doyen of...
Almost every aspect of business - and indeed human life - involves negotiating skills, whether you are striking a deal, organising a team working on a project, seeking a pay...
Too many companies are managed not by leaders, but by mere role players and faceless bureaucrats. What does it take to be a real leader--one who is confident in who...
The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest...
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