Secondhand Business Books

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in...

Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world's...

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review...

Society is no longer based on mass consumption but on mass participation. New forms of collaboration - such as Wikipedia and YouTube - are paving the way for an age...

In the Fourth Edition of this bestselling book, John W Creswell and new co-author Cheryl N Poth explore the philosophical underpinnings, history and key elements of each of five qualitative...

Few would deny the crucial role that entrepreneurs play in our increasingly global economy--but exactly what is this vital, yet loosely defined business force we call the entrepreneurial spirit? This...

BUSINESS GAMES is a photocopiable resource book for teachers of business English. Organised in three sections, problems, issues, and ethics, BUSINESS GAMES is designed to promote lively class discussion in...

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays...

*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***It's time to do things differently. Trust your team. Be radically honest. And never, ever try...

This text offers a complete overview of the brand management process. It shows how the various components of branding come together and work as part of an overall system, covering...

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together. The finger was pointed at...

One Millennial's Journey of Overcoming Adversity to Get Sh*t Done. At a time when unforeseen hardship, determination, and entrepreneurship in an increasingly global society has never been more important, the...

"The manager's job is to make human strength effective and human weakness irrelevant." -Peter F. Drucker "I am often asked by management students and middle managers, 'How can we make...

Are you confident that you know what you want to achieve with your next presentation? Do you know for sure what your audience wants from it? Are you absolutely certain...

The complete guide to making the most of the ISO 9001 standard You may already know that ISO 9001 certification will help you gain access to important markets and maintain...

When it was published in 1994, Roger Schwarz's "The Skilled Facilitator" earned widespread critical acclaim and became a landmark in the field. The book is a classic work for consultants,...

At last - the first comprehensive and practical guide to the work breakdown structure (WBS) in 45 years! This book offers vital new perspectives on how to apply the WBS...

This book provides the perfect companion to Geoff Reiss's Project Management Demystified and presents the techniques of multi-project management in a lively, approachable manner. It covers budgets, cost control, planning...

Databas(e)ics clearly explains the key concepts users and database professionals need to understand in order to build well-designed databases that answer business questions accurately and efficiently. Fabian Pascal, one of...

Profound organizational transformation takes years and, in most cases is unsuccessful, right? Not according to change expert Behnam Tabrizi. In Rapid Transformation: A 90-Day Plan for Fast and Effective Change...

"The Process Edge" proves that business process improvement is not a fad. It addresses the recent backlash against process movements like reengineering by explaining why businesses can decline even as...

This book provides a clear and provocative discussion of the economics, metrics, and management strategies necessary to plan and execute a software project successfully. Royce discusses, with refreshing candor, some...

Many projects struggle to define the specific functions of software, and end users often find that the final product does not perform as expected. Use cases allow analysts to identify...

This collection of inspiring essays focuses on the practice of servant-leadership in organizational and business settings. Focus on Leadership addresses how servant-leadership is now increasingly recognized as being on the...

This 1998 book conveys the essence of object-oriented programming and software building through the Unified Modeling Language (UML). Composed of updated versions of James Odell's articles from The Journal of...

Temporal database systems are systems that provide special support for storing, querying, and updating historical and/or future data. Current DBMSs provide essentially no temporal features at all, but this situation...

The speed with which today's businesses have to adapt to ever-changing circumstances and the complexity required to remain ahead in a competitive environment have forced the development of automated business...

Behind every good business is a good strategy. Who's behind yours? Strategy is a skill not a formula. Now's the time to make great strategy one of your skills. You...