Secondhand Business Books

Turn your best customers into your most passionate promoters.If you're the kind of business owner who hates cold callingand chasing after new leads, then you'll love the easy referralstrategies in...

Who has said what about organizations and their management? This handy compendium gives easy access to the principal ideas of the leading authorities. Brief, clear resumes bring out the main...

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC...

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses...

From the author of Fast Food Nation, Eric Schlosser's Reefer Madness: and Other Tales from the American Underground follows the money to uncover made the country rich: porn, pot and...

Who's pulling for you? Who's got your back? Who's putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your...

A forensic, entertaining polemic from the author of The Pope's Children.Ireland is deeply in debt, beholden to the IMF, the EU and the bond markets. Its economy is frozen, and...

A forensic, entertaining polemic from the author of The Pope's Children.Ireland is deeply in debt, beholden to the IMF, the EU and the bond markets. Its economy is frozen, and...

Praise for the first edition: 'At last a well-written, balanced and insightful British book on leadership. It is probable that every theory and assertion of consequence is commented upon. A...

Four executives sign-up for fitness classes as part of their New Year's resolution to get into shape. Dan, Louise, Robbie and Ed come from different industries, family backgrounds and lifestyles....

Whether challenged with taking on a startup, turning a business around, or inheriting a high-performing unit, a new leader's success or failure is determined within the first 90 days on...

Beat the recession with an eBay business. Anyone can buy and sell on eBay, that's one of the great things about it and one of the reasons it has become...

We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create...

In this volume, some of the UK's best-known rich and famous personalities from the media, business and sporting worlds divulge the secrets of their extraordinary success. They discuss what got...

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both...

Examines the many social, economic adn environmental reasons why spirituality has become important in today's workplace.

Robin Sharma, one of the world's top success coaches and author of the international bestseller 'The Monk Who Sold His Ferrari', offers 10 high-impact lessons for success. 'The Greatness Guide'...

John Lanchester's Whoops! Why Everyone Owes Everyone and No One Can Pay is the unbelievable true story of the economic crisis. We are, to use a technical economic term, screwed....

Have the negotiating edge when getting your new business off the groundWritten by Dermot Berkery, an internationally known venture capitalist with Delta Partners, this complete toolbook thoroughly details how venture...

In the vein of Thomas Bass or Ed Regis, this book looks at the business of computing in the US, at computer science, as a business, and as a collection...

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how...

This new text provides a rigorous analysis of real estate markets. Three main sections cover: microeconomics of property markets the macroeconomics of commercial property the financial economics of property Global...

Inflation is at an all-time high, the cost of living crisis is among us, with no sign of disappearing, but what does this all mean for your retirement? With the...

The Telegraph Tax Guide is the UK's bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for the 2022/23 financial year. With advice on...

The purpose of this book is to introduce a concept that, if management execute it capably and sensibly: (1) will cost very little, except time; (2) is virtually guaranteed to...

So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! "Salesforce.com for...

The sub-prime mortgage crisis is only the beginning: A more profound economic and political restructuring is on its way.We are living in the most reckless financial environment in recent history....

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has...

Check out irishbusinessandsociety.ieA contemporary exploration of the wide-ranging debates surrounding the relationships between business and society in 21st century Ireland that provides the context in which to question and inform...

More than 100 new restaurants open *every day* and the truth is, most of them don't make it. This is a fully-updated edition of the classic guide to opening a...