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Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with...
Jack Welch was perhaps the greatest corporate leader of the 20th century. When he first became CEO of General Electric in 1981 the company was worth $12 billion. Twenty years...
Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never...
The New York Times and Washington Post bestseller that changed the way millions communicate"[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and...
The financial crisis of 2008 had little impact on the insurance industry globally, unlike the solvency issues within other financial sectors. This title looks at the major risk concerns within...
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the...
'I wish I had been brave enough to come out earlier in my tenure as CEO of BP. I regret it to this day. I know that if I had...
It is a truth universally acknowedged that everyone loves a good wedding. Except, possibly, the bride and groom, who spend the day in such an overexcited frenzy that they can't...
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces...
In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus...
In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve...
McKINSEY'S TRUSTED GUIDE TO TEACHING CORPORATE VALUATION, NOW IN ITS 25TH YEAR Valuation, University Edition, Sixth Edition, is filled with the expert guidance from McKinsey & Company that students and...
Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and...
Everything on Treasuries, munis,bond funds, and more!The bond buyer's answer book-updated for the new economy"As in the first two editions, this third edition of The Bond Book continues to be...
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...
Also suitable for those undertaking practical training in areas where an up-to-date knowledge of Family Law is requiredThis edition reflects significant changes and developments in Family Law in Ireland, in...
'The definitive account of a sensational trade' Michael Lewis, author of The Big ShortAutumn 2008. The world's finances collapse but one man makes a killing.John Paulson, a softly spoken hedge-fund...
People make many assumptions about video games; only teenage boys play them, they increase anti-social behaviour and they tend to be violent. "Fun Inc." dispels these misconceptions, revealing that 40...
In this landmark work, NEW YORKER columnist James Surowiecki explores a seemingly counter-intuitive idea that has profound implications. Decisions taken by a large group, even if the individuals within the...
The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change...
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not...
Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for...
A Splendid Exchange tells the epic story of global commerce, from its prehistoric origins to the myriad crises confronting it today. It travels from the sugar rush that brought the...
You don't have to be loud to be a good leader. Up to 50% of people are introverts, and yet traditional leadership books focus on how to "fix" introversion so...
This comprehensive, scholarly book is appropriate for undergraduate and graduate course in Principles of Management. `Achieve balance' with HBP, Management 1/e. Principles of Management is about bringing together the Organizational...
Here's what you should know to manage data records efficiently With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event...
--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER----PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY----SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022--"THIS IS ONE OF...
"For an engineer determined to refine and secure Internet operation or to explore alternative solutions to persistent problems, the insights provided by this book will be invaluable." -Vint Cerf, Internet...
Today's volatile work environment means that only the capacity to change can assure the survival of organizations. This manual covers customer-care initiatives, responding to globalization, or demands for increased financial...
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...
This is the first published book to detail a model of behavioural coaching and how to apply it. "Behavioral Coaching" is a universal and scientific model, resulting in validated, measurable,...
DON'T LET PROBLEM PEOPLE GET TO YOU! Whether it's a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just...
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting...
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