Secondhand Business Books

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to...

The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing...

Axiom Award Bronze Medalist for LeadershipExecutive coaches and #1 bestselling authors of All In and The Carrot Principle offer insight and advice in this practical eight-step guide both managers and...

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed...

Over the last few decades, power, information and resources have moved from being concentrated in the hands of a few, to being disbursed across many. We need look no further...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many...

We're moving from an industrial to a knowledge economy, where creativity and innovation will be the keys to value. New rules apply. Yet 200 years of industrial habits are embedded...

Learn the secrets to excelling at interviewYou can't prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask?After extensive...

A NEW YORK TIMES BESTSELLERIn 1961, Charles Koch joined his father's Wichita-based company, then valued at $21 million. Six years later, following his father's death, he was named chairman of...

With El Capitan, Apple brings never-before-seen features to OS X-like a split-screen desktop, improved window controls, and amazing graphics. The new edition of David Pogue's #1 bestselling Mac book shows...

Encouraging and maintaining a healthy workforce have become key components in the challege to reduce health care expenditures and health-related productivity losses. As companies more fully realize the impact of...

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements...

The book provides an in-depth examination of the core concepts and general principles of web application development, using examples from specific technologies. This conceptual knowledge is critical when designing, developing...

Despite extensive and costly diversity initiatives, little progress has been made in recent years in ending workplace gender inequality. Beyond Bias presents a compelling explanation of the reasons for this...

Winner of the Financial Times and McKinsey Business Book of the Year Award 2018"You will not want to put this riveting, masterfully reported book down. No matter how bad you...

A detailed, expert-driven guide to today's major financial point of interest The xVA Challenge: Counterparty Credit Risk, Funding, Collateral, and Capital is a practical guide from one of the leading...

Managing employees in today's rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedback, the flattening of hierarchies, and the increased...

This is the first published book to detail a model of behavioural coaching and how to apply it. "Behavioral Coaching" is a universal and scientific model, resulting in validated, measurable,...

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through...

Today's volatile work environment means that only the capacity to change can assure the survival of organizations. This manual covers customer-care initiatives, responding to globalization, or demands for increased financial...

--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER----PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY----SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022--"THIS IS ONE OF...

This comprehensive, scholarly book is appropriate for undergraduate and graduate course in Principles of Management. `Achieve balance' with HBP, Management 1/e. Principles of Management is about bringing together the Organizational...

You don't have to be loud to be a good leader. Up to 50% of people are introverts, and yet traditional leadership books focus on how to "fix" introversion so...

Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things...

Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and...