Business

BUSINESS GAMES is a photocopiable resource book for teachers of business English. Organised in three sections, problems, issues, and ethics, BUSINESS GAMES is designed to promote lively class discussion in...

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays...

Few would deny the crucial role that entrepreneurs play in our increasingly global economy--but exactly what is this vital, yet loosely defined business force we call the entrepreneurial spirit? This...

One Millennial's Journey of Overcoming Adversity to Get Sh*t Done. At a time when unforeseen hardship, determination, and entrepreneurship in an increasingly global society has never been more important, the...

This text offers a complete overview of the brand management process. It shows how the various components of branding come together and work as part of an overall system, covering...

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together. The finger was pointed at...

*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***It's time to do things differently. Trust your team. Be radically honest. And never, ever try...

How to speed up business processes, improve quality, and cut costs in any industryIn factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any...

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in...

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that...

Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world's...

A guide to the 10 power moves that have built Taylor Swift's superstardom and empire, from a former Strategist at Harvard Business School's Institute for StrategyTaylor Swift's genius is not...

Stellar growth is the measure of success for a leadership team: growth in profits, growth in turnover, growth in market reach, growth in status. "Star" describes best-practice approaches using real-life...

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review...

Jack's father was one of the most successful entrepreneurs of his time - the only problem was that the old man had no time, no friends, and died early. The...

A common-sense guide to living rich . . . instead of dying rich Imagine if by the time you died, you did everything you were told to. You worked hard,...

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to...

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model...

Henry Mintzberg revolutionized our understanding of what managers do in The Nature of Managerial Work, his landmark book. Now in this comprehensive new volume, Mintzberg broadens his vision to explore...

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze...

"My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg." Tom Peters In this definitive and revealing history, Henry...

Digital signal processing has progressed rapidly from a specialist research topic to one with practical applications in many disciplines, including branches of engineering and science which involve data acquisition, such...

This epic biography tells the story of the rise of Wall Street and the growth of Goldman Sachs from a small commercial paper company to the international banking business we...

In the world of work, the single greatest asset of successful individuals, teams, and organizations is their mindset--what happens in between their ears. It's not the corporate strategy, the sales...

As a specialist in creativity, Edward de Bono - whose instruction has been sought by corporations such as IBM, DuPont, and Ford, and by the governments of the US, Brazil,...

Mind Maps at Work takes a fresh and exuberant look at how Mind Maps can keep you one step ahead of your colleagues at work. Full of practical tips, exercises...

This work is a positive, inspirational account of a dream that survived the birth and maturation of an industry whose greatest successes are believed to lie ahead. It is a...

Investing isn't just for the super-rich. This straight-talking guide shows you how to make sound, sensible investment choices - whatever your budget. All the major investment categories are clearly explained,...

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers,...

You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work...

STAYING THE COURSE AS A CIO: HOW TO OVERCOME THE TRIALS AND CHALLENGES OF IT LEADERSHIP The shelf-life of a Chief Information Officer can be shockingly short. Few survive in...