Business

Effective negotiating is a vital skill - and one that can be learned. This book reveals the strategies, tactics, techniques, and skills of negotiation - how to use them and...

In business, and life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial...

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills.Students...

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a...

THE SUNDAY TIMES BUSINESS BESTSELLER'An insightful guide, filled with actionable advice to empower leaders hoping to improve their professional abilities and make meaningful change in their lives' Richard Branson'What I...

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing...

Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truly successful in this highly competitive and cut-throat...

When it looked like his businesses were going down the tubes John McGuire slept in his office and started a battle for financial survival. He knows what it's like to...

This work takes its inspiration from "Star Trek". It delivers lessons on leadership, effective communication, teamwork, honour and the ability to focus on a single mission. The examples are taken...

The Science of Getting Rich explains obtaining wealth in a practical, even mathematical manner. Author Wallace Wattles treats gaining riches as a simple equation - if every thought is attuned...

From this book, readers will learn when to buy shares and, even more importantly, when to sell. Other aspects of investment are covered - such as creative accounting, portfolio management,...

Cutting through phrases like ''It's our biggest seller'' and ''They're our best customer'' growth expert Rebel Brown helps managers and leaders shed the weight and drag that are holding their...

In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business....

"I did not have sexual relations with that woman, Ms Lewinsky." -Bill Clinton A seemingly harmless quote. Mr Clinton was trying to get his point across no doubt. But what...

Are you an authentic leader? Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits...

YOUR CUSTOMERS ARE ANGRY. VERY ANGRY! The turmoil of recession has left them feeling let-down, anxious and betrayed. They know how often businesses over-promise and under-deliver, and they're now deeply...

Journeys is a book of stories, real-world and work-related perhaps, but stories nonetheless. They are tales for managers: always about leadership and often about life. Each of the 15 stories...

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model...

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of...

The single most significant cause of motivation problems can be a lack of basic day-to-day recognition. Taking recognition seriously can soon have a major impact on the effectiveness of your...

`An excellent introduction.... Readers of this journal looking for a brief but comprehensive introduction to the field of stress management will find this book to be more than adequate for...

#1 New York Times bestselling author John C. Maxwell believes that any setback, whether professional or personal, can be turned into a step forward when you possess the right tools...

Offering advice on handling negotiations at any level, from major business deals to simple personal matters, this book is based on the author's belief that, if you assume that nothing...

The downside of our brave new world of flexibility, innovation, and risk. Drawing on interviews with dismissed IBM executives in Westchester, New York, bakers in a high-tech Boston bakery, a...

"Destined to be one of the most talked about business books of the decade." Marc Silvester, Chief Technology Officer & Head of Service Innovation, Fujitsu "Churchill once said that we...