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By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, sceptics were still predicting the death of physical retail.In Shop Different: How Retail Revealed Apple''s Genius, Johnson reveals how it happened: how he earned Jobs''s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store''s service philosophy should be rooted in some-thing as intangible as love. Johnson then gives readers a new look at Apple''s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success - and what can follow.Shop Different is not a traditional business book.
It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.
- Publisher Name:HarperCollins Publishers
- ISBN: 9780008766405
- Author:Johnson, Ron
- Publication Date:2026-09-24
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Under EU consumer law, you have the right to withdraw from your purchase within 14 days of receiving your order, without giving a reason. To formally exercise this right, use the button below. This is a distinct function separate from our general returns process.
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