Business

This 1998 book conveys the essence of object-oriented programming and software building through the Unified Modeling Language (UML). Composed of updated versions of James Odell's articles from The Journal of...

The complete guide to making the most of the ISO 9001 standard You may already know that ISO 9001 certification will help you gain access to important markets and maintain...

This book provides a clear and provocative discussion of the economics, metrics, and management strategies necessary to plan and execute a software project successfully. Royce discusses, with refreshing candor, some...

Continuing in the eighth edition, An Introduction to Database Systems provides a comprehensive introduction to the now very large field of database systems by providing a solid grounding in the...

This book provides high-tech and high-touch logistics solutions for supply chain challenges. In today's fast-paced and customer-oriented business environment, superior supply chain performance is a prerequisite to getting and staying...

BUSINESS GAMES is a photocopiable resource book for teachers of business English. Organised in three sections, problems, issues, and ethics, BUSINESS GAMES is designed to promote lively class discussion in...

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays...

Few would deny the crucial role that entrepreneurs play in our increasingly global economy--but exactly what is this vital, yet loosely defined business force we call the entrepreneurial spirit? This...

One Millennial's Journey of Overcoming Adversity to Get Sh*t Done. At a time when unforeseen hardship, determination, and entrepreneurship in an increasingly global society has never been more important, the...

This text offers a complete overview of the brand management process. It shows how the various components of branding come together and work as part of an overall system, covering...

According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together. The finger was pointed at...

Special deluxe edition of The Psychology of Money with new bonus chapter content from Morgan Housel. Limited edition while supplies last.The Sunday Times Number One Bestseller. Over 8 million copies...

*** Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year ***It's time to do things differently. Trust your team. Be radically honest. And never, ever try...

How to speed up business processes, improve quality, and cut costs in any industryIn factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any...

Low- and no-cost tools that win customer loyaltyWhether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in...

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that...

Times are tough. What should you do as a leader to make sure your business stays on course? Illustrated with fascinating examples drawn from interviews with some of the world's...

A guide to the 10 power moves that have built Taylor Swift's superstardom and empire, from a former Strategist at Harvard Business School's Institute for StrategyTaylor Swift's genius is not...

Stellar growth is the measure of success for a leadership team: growth in profits, growth in turnover, growth in market reach, growth in status. "Star" describes best-practice approaches using real-life...

This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review...

This second European edition of this classic textbook brings the exceptional introduction to organizational behaviour written by the masters of the subject, and adapts it to meet the needs of...

Everyone faces big questions when it comes to money: questions about saving, investing, and whether you're getting it right with your finances.Unfortunately, many of the answers provided by the financial...

Jack's father was one of the most successful entrepreneurs of his time - the only problem was that the old man had no time, no friends, and died early. The...

A common-sense guide to living rich . . . instead of dying rich Imagine if by the time you died, you did everything you were told to. You worked hard,...

It's an old adage, and like many cliches, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to...

This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model...

Henry Mintzberg revolutionized our understanding of what managers do in The Nature of Managerial Work, his landmark book. Now in this comprehensive new volume, Mintzberg broadens his vision to explore...

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze...

"My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg." Tom Peters In this definitive and revealing history, Henry...

Digital signal processing has progressed rapidly from a specialist research topic to one with practical applications in many disciplines, including branches of engineering and science which involve data acquisition, such...

This epic biography tells the story of the rise of Wall Street and the growth of Goldman Sachs from a small commercial paper company to the international banking business we...