Business

"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLifeBased on the...

Multimedia behemoth; $75 billion "world power"; popular target for a variety of alleged evils from legal trickery to "brute force" marketing; or nothing more than a benevolent organization instrumental in...

What makes entrepreneurs different from the rest of us? Even when they are rich they keep on working. What drives them? Money? Power? Applause? In this book, a companion volume...

Written by a management consultant who has extensive experience in the training field, this book provides practical, inside advice on getting maximum value for your training money. Real-life examples, anecdotes...

The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC...

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be...

Pitman 2000 is a system of shorthand designed for easy learning, with a speed potential to meet the demands of the modern business world. This beginner's guide presents the basic...

This book enables healthcare professionals to make clinical governance a reality at all levels of a health care organisation. It covers techniques and approaches to support the successful implementation of...

In the vein of Thomas Bass or Ed Regis, this book looks at the business of computing in the US, at computer science, as a business, and as a collection...

IN A GROUND BREAKING APPROACH TO STRATEGIC PLANNING IN THE WORLD OF BUSINESS KENICHI OHMAE GOES BEYOND THE STANDARD FORMULA FOR SUCCESS INTO THE MIND OF THE CREATIVE CORPORATE THINKER....

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world'Don't walk . . . RUN to your closest bookstore. The...

Now in its fourth edition, this internationally successful title has been fully revised and updated in light of recent developments in world politics, with new chapters on the changing nature...

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most...

Most employees can benefit from learning to use specific verbal techniques to handle customersDifficult customers especially can take a toll on both company bottom lines and the health and well...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they...

Investing in emerging markets requires a careful analysis of potential risks and benefits that vary greatly from country to country. Informed investors and firms must devise their own system of...

Bestselling author David Taylor returns with his take on business coaching. No fuss. No jargon. Just great ideas. The Naked Coach is the back-to-basics book on coaching that will make...