Business

The worlds of branding and consumption are changing. Helping to set the agenda are what Adam N. Stone designates the 'Unbrandables', consumers who are sensitive to inauthenticity, hostile to relentless...

New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares...

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains...

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public...

With the help of industrialist Andrew Carnegie, the author of this remarkable book spent two decades interviewing hundreds of people renowned for their wealth and achievement. Napoleon Hill distills the...

*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK*'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates'A colourful and...

A timely and ever-popular resource for Wall Street analysts and players, this 1923 volume was hailed by Investor's Business Daily as "a must-read classic for all investors, whether brand-new or...

How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than...

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now,...

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and...

Venture capitalists are the magic behind 70 per cent of the biggest and most impressive stories of the technological revolution but little is known of the method in their madness...

Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with...

Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these...

We use money every day. Yet the practice of exchanging paper or bytes for goods and services seems absurd if you think about it. Naked Money explores why money exists...

In 2001, Goldman Sachs structured a financial contract to allow the Greek government to appear to have less debt than it actually did. Years later, when the Eurozone crisis erupted,...

When Carter Bryant began work on what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel where he designed outfits for...

'The Challenge Culture is a must-read for employers and employees alike, and promises to get ideas for long-term success percolating.' - Robert Kraft, chairman and CEO of the Kraft Group'Nigel's...

The third and final book in the REED career trilogy (after Why You? and The 7 Second CV), Life's Work is a practical, inspirational guide full of advice to help...

WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDSDrawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how...

'Wilfred's sheer ambition is an inspiration. We can all learn from it.' - Peter Bazalgette'Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends' - Nigel Travis,...

'A gripping read' Adam Grant, bestselling author of OriginalsReddit hails itself as 'the front page of the Internet'. It's the sixth most-visited website in the world - and yet, millions...

'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief...

Do you want to achieve a long-held dream or reach a life-changing goal? That big promotion or fulfilling new job? That business you want to start? That exciting new life...

'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in).' - Sarah Knight,...

'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of RechargeThe inspirational new book from the author of The Million...

A fast-paced, gripping insider account of the entrepreneurs and renegades racing to bring lab-grown meat to the world.The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes...

A Financial Times Summer Book of 2019'The addictive stories of four incredible women who did things their own way and rewrote the code of a whole industry' Emerald StreetDescribed as...

'Honest, witty and insightful' Emma Gannon'A brilliant, useful book' Dawn O'Porter'Farrah has written a book about the things no one wants to talk about: failure, discomfort, and how to deal...

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION'American Icon was one of the most significant business books ever written and Red Teaming...

'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New...

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you...

The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money...

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break...

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to...

About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those...

Looptail is Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company - and along the way...

For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle...

What do world-class teams do that others don't? How do those teams think, make decisions and respond to challenges?Stronger Together will help readers to understand what differentiates world-class teams from...

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's...

Are there tangible benefits in flossing? Is it wrong to fake orgasms? What does the perfect online dating ad look like? Should we bother doing the ironing? Is it really...

Modern life is frantically busy - we rush from one thing to another, never stopping to think about what really matters to us, what we could be achieving if we...

Whether you are building your career as a manager by taking professional qualifications or you simply want to enhance your management skills this Instant Manager title, based on one of...