Todd Rogers: Writing for Busy Readers [2024] paperback

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We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then,...

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We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?


When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition.


Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:


  • Use fewer words
  • Lower the reading level
  • Use formatting judiciously
  • Make the purpose clear for skimmers
  • Emphasise value for readers
  • Make responding as easy as possible.

Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

  • Publisher Name:Scribe Publications
  • Product Format:Paperback
  • ISBN: 9781914484452
  • Author:Rogers, Todd
  • Publication Date:2024-01-11

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