The Creativity Factor: Using the power of the outdoors to spark successful innovation


In StockIn StockOut of stock

Kick start your creativity and become an even more effective leader by getting outdoors. Here's how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills.Every successful business endeavour is born of...

Out of stock
Kick start your creativity and become an even more effective leader by getting outdoors. Here's how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills.

Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities - not least of which is moving meetings and team-building exercises out of the office and into the great outdoors!

Rather than being an unchangeable trait, creativity is an ability and skill that we can train and improve. But how do you develop a creative mind-set that will lead to success? Creativity doesn't tend to come from inspired 'flashes', but from sustained periods of thought and effort. Through a combined effort of both the conscious and subconscious mind, much easier to encourage and develop in an outdoor setting, previously unseen connections are made and original ideas flourish.

The Creativity Factor explores the scientific & practical evidence for entrepreneurial creativity, and explains the mechanisms, habits and techniques that help develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.

"Garry Pratt makes a compelling case to take our thinking outdoors as a simple but powerful way to free it from constraints." - Dimo Dimov, Professor of Entrepreneurship and Innovation, University of Bath, UK

"Outside thinking is powerful stuff... Enjoy this fantastic journey!" - Joao Perre Viana, Founder of Walking Mentorship
  • Publisher Name:Bloomsbury Publishing PLC
  • Product Format:Hardback
  • ISBN: 9781399400374
  • Author:Pratt Garry
  • Publication Date:2022-11-24

If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.

We are happy to refund a product if it is defective, within 30 days of purchase upon the return of your product. If you return a product to us and request a refund due to an error on our part we will be happy to pay for the postage cost to return it to us.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused & unread, and in its original packaging. You’ll also need the receipt or proof of purchase.

Please note, if you are requesting a refund based on an issue with condition we kindly ask you to provide a photo in order for us to best advise a suitable resolution. 

To start a return, you can contact us at If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at

Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

Exceptions / non-returnable items
Certain types of items cannot be returned, like custom products or special orders. Unfortunately, we cannot accept returns on sale items or gift cards.

The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.

Customer Reviews

Not enough items available. Only [max] left.
Add to WishlistBrowse WishlistRemove Wishlist

WARNING: Max settings 200 code custom color. If you want more than, please contact support us, Kind Regards!

IMPORTANT: Click on the button 'Update on online store' to code active on live theme.

Update on online store Updating style Updated style

Demo Swath, Label settings Preview:

1. hot
Shopping cart

Your cart is empty.

Return To Shop