€5 off first Book Purchase of €50+ | With Code: CHAPTERSBOOKSTORE
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.
This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.
If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book.
"Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy."
B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want
"I normally dislike business books, and books on communication are often the worst. This book, however, has real personality and is an experience in itself to read. Would that Chief Executives of today's organisations, with their wretched, dismembered, irritating, time-consuming, soul-destroying 'We value your call' systems would spare some of their time to read this book, all our lives would be enriched as a result. It is worth remembering that there are only 100 cents in a Euro, so cost cutting is finite, whereas creating value for customers is infinite and is limited only by our own creativity and imagination. Buy this book. Enjoy it."
Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management
"The book, Experience-Based Communication, highlights some of the most important issues regarding the embodiment of cultural artefacts and manifestos. The architectural utterance is itself experience-based. Setting the stage for human interaction it adds to both history and social behaviour. Read the book. It is an inspirational source to everyone engaged with experience-based communication!"
Mette Kynne Frandsen, CEO and Architect MAA at HENNINGLARSENARCHITECTS
"This book is a must-read for marketers seeking to find alternative ways to engage their target audiences in a deeper dialogue in order to build customer loyalty. In a world where the "new influencers" preside over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences that are capable of transforming ordinary customers into willing ambassadors. Charting a company's experience architecture offers the ability to gauge where they stand and score in their consumers' hearts, minds and most importantly, lives"
Joseph Jaffe, President and Chief Interruptor, crayon and author of "Join the Conversation"
- Publisher Name:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Product Format:Hardback
- ISBN: XE83540787112
- Author:Ornbo, Jens
- Publication Date:2008-07-24
Refund Policy
If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.
📄 Exercise Your Right of Withdrawal
Under EU consumer law, you have the right to withdraw from your purchase within 14 days of receiving your order, without giving a reason. To formally exercise this right, use the button below. This is a distinct function separate from our general returns process.
Your right to cancel
If you order online, you have the right to cancel your order within 14 days of receiving your goods, without giving a reason. This cooling-off period runs from the day you (or someone you nominate) receives the last item in your order. To cancel, contact us at shop@chaptersbookstore.com stating your order number and your wish to withdraw from the purchase. Once we've confirmed your cancellation, you have 14 days to send the goods back to us.
Condition of returned items
To be eligible for a refund, your item must be returned unworn, unused and unread, in its original packaging, and in the same condition you received it. You'll also need your receipt or proof of purchase. If your return is based on the item's condition on arrival, please include a photo so we can advise the best resolution.
Faulty or damaged items
Please inspect your order on arrival and contact us immediately if an item is defective, damaged, or not what you ordered. Separately from the 14-day cancellation right above, you're entitled to a repair, replacement or refund on faulty goods for up to two years from purchase, under standard consumer guarantee rights.
This guarantee covers manufacturing faults only, such as printing errors, missing pages, or binding defects present at the time of purchase. It does not cover damage arising from normal use or wear, including creased spines, worn covers, marked pages or general signs of reading. If you're unsure whether an issue qualifies, send us a photo and we'll be happy to advise.
How to return
To start a return, contact us at shop@chaptersbookstore.com. If your return is accepted, we'll send you a return shipping label and instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted. If a return is due to an error on our part, we'll cover the postage cost.
Exceptions and non-returnable items
Certain items cannot be returned, including custom products, special orders, sale items and gift cards.
Trade-In Programme
If you're trading in previously owned books rather than returning a purchase, please see our separate Trade-In Programme terms, which operate independently of this policy.
Refunds
Once we've received and inspected your return, we'll let you know if the refund has been approved. If approved, you'll be refunded automatically to your original payment method. Please allow some time for your bank or card provider to process and post the refund.
Free Delivery in the Republic Of Ireland on all orders over €30. Standard Delivery Charge in Republic of Ireland of €5 for all orders below €30.
Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.
