€5 off first Book Purchase of €50+ | With Code: CHAPTERSBOOKSTORE
"In The Tipping Point, Malcolm Gladwell presents an important idea without any `how to.' Now Bertrand Cesvet provides the `how to' you need to create `Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future."
Stewart Emery, coauthor of international best-seller Success Built to Last
"Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans."
Guy Laliberte, founder, Cirque du Soleil
"Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium."
Rupert Duchesne,CEO of Aeroplan
"Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas."
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
- Create products and services that consumers find truly significant
- Intensify consumption experiences to transform your brands into market leaders
- Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
- Publisher Name:Pearson Education (US)
- Product Format:Hardback
- ISBN: XG80137145508
- Author:Cesvet, Bertrand
- Publication Date:2008-09-18
Refund Policy
If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.
📄 Exercise Your Right of Withdrawal
Under EU consumer law, you have the right to withdraw from your purchase within 14 days of receiving your order, without giving a reason. To formally exercise this right, use the button below. This is a distinct function separate from our general returns process.
Your right to cancel
If you order online, you have the right to cancel your order within 14 days of receiving your goods, without giving a reason. This cooling-off period runs from the day you (or someone you nominate) receives the last item in your order. To cancel, contact us at shop@chaptersbookstore.com stating your order number and your wish to withdraw from the purchase. Once we've confirmed your cancellation, you have 14 days to send the goods back to us.
Condition of returned items
To be eligible for a refund, your item must be returned unworn, unused and unread, in its original packaging, and in the same condition you received it. You'll also need your receipt or proof of purchase. If your return is based on the item's condition on arrival, please include a photo so we can advise the best resolution.
Faulty or damaged items
Please inspect your order on arrival and contact us immediately if an item is defective, damaged, or not what you ordered. Separately from the 14-day cancellation right above, you're entitled to a repair, replacement or refund on faulty goods for up to two years from purchase, under standard consumer guarantee rights.
This guarantee covers manufacturing faults only, such as printing errors, missing pages, or binding defects present at the time of purchase. It does not cover damage arising from normal use or wear, including creased spines, worn covers, marked pages or general signs of reading. If you're unsure whether an issue qualifies, send us a photo and we'll be happy to advise.
How to return
To start a return, contact us at shop@chaptersbookstore.com. If your return is accepted, we'll send you a return shipping label and instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted. If a return is due to an error on our part, we'll cover the postage cost.
Exceptions and non-returnable items
Certain items cannot be returned, including custom products, special orders, sale items and gift cards.
Trade-In Programme
If you're trading in previously owned books rather than returning a purchase, please see our separate Trade-In Programme terms, which operate independently of this policy.
Refunds
Once we've received and inspected your return, we'll let you know if the refund has been approved. If approved, you'll be refunded automatically to your original payment method. Please allow some time for your bank or card provider to process and post the refund.
Free Delivery in the Republic Of Ireland on all orders over €30. Standard Delivery Charge in Republic of Ireland of €5 for all orders below €30.
Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.
