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By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers - from Jan Tschichold to Romek Marber - with a wide-ranging look at the range of series and titles published - from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques.
Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.
- Publisher Name:Penguin Books Ltd
- Product Format:Paperback
- ISBN: XV80713998399
- Author:Baines, Phil
- Publication Date:2005-05-05
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