The Last Good Day on the Internet [2026]

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''A masterclass in how the internet actually works, written by someone who built it up,watched it break, and refuses to give up on it. Essential reading for anyone who livesonline. Which is to say, everyone.''Donie O''Sullivan, C NN Senior C orrespondentDo you...

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''A masterclass in how the internet actually works, written by someone who built it up,
watched it break, and refuses to give up on it. Essential reading for anyone who lives
online. Which is to say, everyone.''
Donie O''Sullivan, C NN Senior C orrespondent
Do you remember when the internet felt like a shared playground? When strangers
around the world connected over something as simple as the colour of a dress?
In The Last Good Day on the Internet, journalist, entrepreneur and digital pioneer Mark
Little takes us back to a web built on curiosity, community and possibility.
And shows us what happened next.
Drawing on his unique experience as the founder of two internet start-ups, Storyful and
Kinzen, and working with Twitter and Spotify, Little charts the rise of the attention
economy and the relentless pursuit of scale that fuelled the toxic algorithms, hate,
misinformation and division of today''s online world.
As AI reshapes our future, Little then asks the question that matters most: What if we
could take the internet back?


Author Biography
Mark Little is an entrepreneur and journalist working to understand the impact of
technology on media and democracy. Mark is the co-founder of Kinzen, which used AI and
human analysis to detect online harms, and the founder of Storyful, the world''s first social
news agency. Mark has worked on trust and safety issues at Spotify, and developed
media partnerships for Twitter. He is a former TV presenter and foreign correspondent for
RTE, and was a member of the Future of Media C ommission, tasked with mapping the
future of public media in Ireland.
  • Publisher Name:Hodder & Stoughton
  • ISBN: 9781399755825
  • Author:Little, Mark

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