Leor Zmigrod: The Ideological Brain [2025] paperback

€19.99

In StockIn StockOut of stock

Condition: New

  • New €19.99

Why do some people become radicalized?Who is most susceptible to ideological thinking?Can we unchain our minds from toxic dogmas?'If I had to pick one, Zmigrod's would be my book to watch out for in 2025' Simon Ings, New Scientist'Filled with insightful findings,...

Out of stock

Why do some people become radicalized?
Who is most susceptible to ideological thinking?
Can we unchain our minds from toxic dogmas?

'If I had to pick one, Zmigrod's would be my book to watch out for in 2025' Simon Ings, New Scientist




'Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood'
Steven Pinker

The human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inputs and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. Whether our ideologies are far-right, far-left, nationalist, religious, or even progressive, they simplify our understanding and give us organizing frameworks through which to act and interact with others. But ideologies come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform us, making us less sensitive and adaptable.

Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies - ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks - struggling to adapt to new rules - mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.

The Ideological Brain is essential reading in today's polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions - and what they are doing to your brain.

  • Publisher Name:Penguin Books Ltd
  • Product Format:Paperback
  • ISBN: 9780241741221
  • Author:Zmigrod, Leor
  • Publication Date:2025-03-20

If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.

We are happy to refund a product if it is defective, within 30 days of purchase upon the return of your product. If you return a product to us and request a refund due to an error on our part we will be happy to pay for the postage cost to return it to us.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused & unread, and in its original packaging. You’ll also need the receipt or proof of purchase.

Please note, if you are requesting a refund based on an issue with condition we kindly ask you to provide a photo in order for us to best advise a suitable resolution. 

To start a return, you can contact us at shop@chaptersbookstore.com. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at shop@chaptersbookstore.com.

Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

Exceptions / non-returnable items
Certain types of items cannot be returned, like custom products or special orders. Unfortunately, we cannot accept returns on sale items or gift cards.

Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

Free Delivery in the Republic Of Ireland on all orders over €30. Standard Delivery Charge in Republic of Ireland of €5 for all orders below €30.

Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.

Customer Reviews

Sunday,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday
January,February,March,April,May,June,July,August,September,October,November,December
Not enough items available. Only [max] left.
Add to WishlistBrowse WishlistRemove Wishlist

WARNING: Max settings 200 code custom color. If you want more than, please contact support us, Kind Regards!

IMPORTANT: Click on the button 'Update on online store' to code active on live theme.

Update on online store Updating style Updated style

Demo Swath, Label settings Preview:

hot
1. hot
Shopping cart

Your cart is empty.

Return To Shop

Menu