Business

Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips...

The Hacker's Guide to Python will teach you how to fine tune your Python code and give you a deeper understanding of how the language works under the hood. This...

Four executives sign-up for fitness classes as part of their New Year's resolution to get into shape. Dan, Louise, Robbie and Ed come from different industries, family backgrounds and lifestyles....

"The most bizarre financial mock-epic of our age. Read it open-mouthed; wonder and shudder." - "Independent". This is the story of the largest corporate take-over in American history. With a...

NEW TO THIS EDITION Outlines the challenges of managing employees within the context of the changing economic environment Reflects current developments in HR practice Contains updated employment relations section with...

"A powerful and valuable book to live a life of greater freedom and impact", Robin Sharma, #1 worldwide bestselling author of The 5AM Club and The Everyday Hero ManifestoReimagine your...

'A hymn to deviance and "scrappiness" and a rich repository of stories . . . Entertaining' Financial Times'Original and inspiring' Olivier Sibony, bestselling co-author of Noise'Helps us live happier, successful,...

'So here it comes: The Scoop from The Donald. After you make your first billion, don't forget to send me a thank-you note. You know the address.' Donald J Trump...

This book offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring...

The follow-up to Victor Niederhoffer's critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran...

"Simply the most important new stock book of the 1990s, to date. Buy it and read it." -Kenneth L. Fisher Forbes The runaway bestseller-updated with new material included for the...

"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 unique split tests, tens of millions...

Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?In Like a Virgin: Secrets They Won't Teach...

Become a true leader through Mindfulness If you thought leading a team or organization meant simply creating and implementing a financial plan, delegating responsibility, and watching the bottom line, well,...

From the South Bronx projects to the boardroom at only nineteen years old, Cin Fabre ran with the wolves of Wall Street.Growing up, Cin Fabre didn't know anything about the...

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the...

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the...

It is a truth universally acknowedged that everyone loves a good wedding. Except, possibly, the bride and groom, who spend the day in such an overexcited frenzy that they can't...

The financial crisis of 2008 had little impact on the insurance industry globally, unlike the solvency issues within other financial sectors. This title looks at the major risk concerns within...

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The...

We're moving from an industrial to a knowledge economy, where creativity and innovation will be the keys to value. New rules apply. Yet 200 years of industrial habits are embedded...

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces...

In the worldwide bestseller, "The Innovator's Dilemma", Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do-focus...

In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve...

The Informant is Mark Whitacre, a senior executive with America's most powerful food giant, who put his career and his family's safety at risk to become a confidential government witness....

From the author of the long-running #1 bestseller StrengthsFinder 2.0 comes a landmark study of great leaders, teams and the reasons why people follow. A unique access code allows you...

Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and...

McKINSEY'S TRUSTED GUIDE TO TEACHING CORPORATE VALUATION, NOW IN ITS 25TH YEAR Valuation, University Edition, Sixth Edition, is filled with the expert guidance from McKinsey & Company that students and...