![Bartlett, Steven BARGAIN POPULAR PSYCHOLOGY Steven Bartlett: Happy Sexy Millionaire [2021] paperback](http://chaptersbookstore.com/cdn/shop/files/bartlett-steven-steven-bartlett-happy-sexy-millionaire-2021-paperback-57846168682835_{width}x.jpg?v=1726599370)
![Merriman, Paul BARGAIN BUSINESS Paul Merriman: Money Made Easy [2024] paperback](http://chaptersbookstore.com/cdn/shop/files/merriman-paul-paul-merriman-money-made-easy-2024-paperback-57867840356691_{width}x.jpg?v=1747127034)
![Lyons, Tom PREORDER NONFICTION New Tom Lyons: Aer Dogs [2025] paperback](http://chaptersbookstore.com/cdn/shop/files/lyons-tom-tom-lyons-aer-dogs-2025-paperback-9781917105002-1132308718_{width}x.jpg?v=1739919720)
![Sinek, Simon BUSINESS Simon Sinek: Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose [2011] paperback](http://chaptersbookstore.com/cdn/shop/files/sinek-simon-simon-sinek-start-with-why-the-inspiring-million-copy-bestseller-that-will-help-you-find-your-purpose-2011-paperback-58602148102483_{width}x.jpg?v=1735296555)
![Robbins, Mel BUSINESS New Mel Robbins: The Let Them Theory [2024] hardback](http://chaptersbookstore.com/cdn/shop/files/robbins-mel-mel-robbins-the-let-them-theory-2024-hardback-9781788176187-1119305536_{width}x.jpg?v=1748526457)
Growth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business' operations.
Explaining why this is, The Growth Director's Secret examines the structural/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial/marketing plans, which condemn them to year upon year of stagnant growth.
The book challenges much current commercial and marketing thinking, and introduces important new ideas such as:
* The Big Growth Mistake that almost all companies make;
* Shopping on Auto-pilot;
* the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and
* Marketing at Open Minds - a challenging new way to think about building growth-orientated marketing plans.
The Growth Director's Secret is essential reading for business owners and managers, proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.
- Publisher Name:Bloomsbury Publishing PLC
- Product Format:Paperback
- ISBN: 9781472943040
- Author:Brent, Andrew
- Publication Date:2017-04-01
If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.
We are happy to refund a product if it is defective, within 30 days of purchase upon the return of your product. If you return a product to us and request a refund due to an error on our part we will be happy to pay for the postage cost to return it to us.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused & unread, and in its original packaging. You’ll also need the receipt or proof of purchase.
Please note, if you are requesting a refund based on an issue with condition we kindly ask you to provide a photo in order for us to best advise a suitable resolution.
To start a return, you can contact us at shop@chaptersbookstore.com. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.
You can always contact us for any return question at shop@chaptersbookstore.com.
Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.
Exceptions / non-returnable items
Certain types of items cannot be returned, like custom products or special orders. Unfortunately, we cannot accept returns on sale items or gift cards.
Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.
Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.
Free Delivery in the Republic Of Ireland on all orders over €30. Standard Delivery Charge in Republic of Ireland of €5 for all orders below €30.
Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.
