Coming Soon

Hiroshi Mikitani: Marketplace 3.0 [2015] paperback

€17.13

In StockIn StockOut of stock

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local...

Notify me when this product is available:

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today's major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where brick-and-mortar businesses around the world partner with e-retailers to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power. Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world.
Mikitani reveals how the company enforces a global mindset (for instance, by requiring all its employees to speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good.
  • Publisher Name:Palgrave Macmillan
  • Product Format:Paperback
  • ISBN: 9781137279187
  • Author:Mikitani, Hiroshi
  • Publication Date:2015-05-05

If you are not satisfied with your order in any way, get in touch. We have an excellent customer service record and we will do our best to ensure you are pleased with your purchase.

We are happy to refund a product if it is defective, within 30 days of purchase upon the return of your product. If you return a product to us and request a refund due to an error on our part we will be happy to pay for the postage cost to return it to us.

To be eligible for a return, your item must be in the same condition that you received it, unworn or unused & unread, and in its original packaging. You’ll also need the receipt or proof of purchase.

Please note, if you are requesting a refund based on an issue with condition we kindly ask you to provide a photo in order for us to best advise a suitable resolution. 

To start a return, you can contact us at shop@chaptersbookstore.com. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.

You can always contact us for any return question at shop@chaptersbookstore.com.

Damages and issues
Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right.

Exceptions / non-returnable items
Certain types of items cannot be returned, like custom products or special orders. Unfortunately, we cannot accept returns on sale items or gift cards.

Exchanges
The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item.

Refunds
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.

Delivery is subject to warehouse availability. Out-of-stock items will be shipped as soon as possible, upon arrival from the manufacturer/publisher. Please take shipping time into consideration.

Customer Reviews

Sunday,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday
January,February,March,April,May,June,July,August,September,October,November,December
Not enough items available. Only [max] left.
Add to WishlistBrowse WishlistRemove Wishlist

WARNING: Max settings 200 code custom color. If you want more than, please contact support us, Kind Regards!

IMPORTANT: Click on the button 'Update on online store' to code active on live theme.

Update on online store Updating style Updated style

Demo Swath, Label settings Preview:

hot
1. hot
Shopping cart

Your cart is empty.

Return To Shop

Menu