'The world's most powerful people are lying like never before, and no one understands the art of their lies like Peter Pomerantsev.' Oliver Bullough, author of Moneyland: The Inside Story of the Crooks and Kleptocrats Who Rule the World
When information is a weapon, everyone is at war.
We live in a world of influence operations run amok, a world of dark ads, psy-ops, hacks, bots, soft facts, ISIS, Putin, trolls, Trump. We've lost not only our sense of peace and democracy - but our sense of what those words even mean.
As Peter Pomerantsev seeks to make sense of the disinformation age, he meets Twitter revolutionaries and pop-up populists, 'behavioural change' salesmen, Jihadi fan-boys, Identitarians, truth cops, and much more. Forty years after his dissident parents were pursued by the KGB, he finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia - but the answers he finds there are surprising.
Part reportage, part intellectual adventure, This is Not Propaganda is a Pynchon-like exploration of how we can reimagine our politics and ourselves in a time where truth has been turned topsy-turvy.
'Through our current smog of smouldering bullshit, This is Not Propaganda shines a necessary, humane and dissident light.' Nick Rankin, author of Churchill's Wizards: the British Genius for Deception 1914-1945
'Groundbreaking.' CNN



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