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Eddie Jordan was one of a kind, a maverick F1 team boss, a brilliant mentor and a
magnet for talent. He believed in going all in, lifting others as he rose.
FULL THROTTLE is a riveting account of a life lived at the heart of motorsport, filled with
raw insights and untold stories from Eddie Jordan''s wildest moments. At its core is the
Jordan Code: twenty-five powerful, punchy principles drawn from Eddie''s extraordinary
journey to founding Jordan Grand Prix; to discovering future champions like Michael
Schumacher; to closing billion-pound deals; all the while making mischief around the
world.
The book also contains contributions from many of Eddie''s friends and inner circle
including Richard Branson, David Coulthard, Michael Flatley, Jake Humphrey, Ian Poulter,
Stephen Roche, Roger Taylor, Mark Webber and Keith Wood.
Eddie Jordan had a fearless life philosophy. It means backing yourself no matter what
others say, taking bold risks, and never asking permission to succeed. Eddie lived with
energy, instinct and defiance. With this book you can too.
Author Biography
Eddie Jordan and Keith O''Loughlin were long-time friends and business partners. This
book also contains significant contributions from Eddie Jordan''s vast network of friends.
- Publisher Name:Quercus Publishing
- ISBN: 9781529450019
- Author:O'loughlin, Keith
- Publication Date:2025-10-23
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