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It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
- Publisher Name:Harvard Business Review Press
- Product Format:Hardback
- ISBN: XG81625272478
- Author:Westerman, George
- Publication Date:2014-10-14
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