Whether it's a guide you've produced with your local history society, a collection of poems you want to share with friends, or your epic novel that should surely earn you a fortune, this book will provide you with the practical advice and technical information you need to turn your manuscript into a finished book. It also provides valuable business guidance to ensure you have a clear understanding of your goals. For example: What do you want to achieve from publishing your own book? How much money can you afford to invest? If you intend to sell the book - and not everyone does - who do you think will buy it? Once you have made an informed decision to publish your own book, you'll be guided through the process step-by step: book industry registration, classifications and copyright; pricing and margins; preparing your manuscript for print; format and design options; finding a printer and deciding the print run; marketing and advertising your book; and sales and distribution advice.
Contents: Preface 1. What is self-publishing? 2. Knowing your product and your market 3. Things you should know before you get started 4. Setting a budget 5. Designing your book 6. Producing your book 7. Marketing your book 8. The internet 9. Selling your book 10. Case studies 11. Planning guide



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