{"product_id":"the-little-book-of-common-sense-investing-the-only-way-to-guarantee-your-fair-share-of-stock-market-returns-1","title":"John C. Bogle: The Little Book of Common Sense Investing [2007] hardback","description":"\u003cp\u003e   There are a few investment managers, of course, who are very good     though in the short run, it   s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors     large and small     should instead read Jack Bogle   s \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e.        Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter.\u003c\/p\u003e Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner   s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser   s game. Common sense tells us   and history confirms   that the simplest and most efficient investment strategy is to buy and hold all of the nation   s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the \u003cbr\u003e\u003ci\u003eonly\u003c\/i\u003e investment that guarantees you with your fair share of stock market returns. \u003cbr\u003e\u003cp\u003eTo learn how to make index investing work for you, there   s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle   founder of the Vanguard Group and creator of the world   s first index mutual fund   has relied primarily on index investing to help Vanguard   s clients build substantial wealth. Now, with \u003ci\u003eThe Little Book of Common Sense Investing,\u003c\/i\u003e he wants to help you do the same.\u003c\/p\u003e \u003cbr\u003e\u003cp\u003eFilled with in-depth insights and practical advice, \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it   s all about common sense.\u003c\/p\u003e \u003cbr\u003e\u003cp\u003eWith \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e as your guide, you   ll discover how to make investing a winner   s game:\u003c\/p\u003e \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eWhy business reality   dividend yields and earnings growth   is more important than market expectations\u003c\/li\u003e\n\u003cli\u003eHow to overcome the powerful impact of investment costs, taxes, and inflation\u003c\/li\u003e\n\u003cli\u003eHow the magic of compounding returns is overwhelmed by the tyranny of compounding costs\u003c\/li\u003e\n\u003cli\u003eWhat expert investors and brilliant academics   from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel   have to say about index investing\u003c\/li\u003e\n\u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cp\u003eYou   ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That   s what index investing is all about. And that   s what this book is all about.\u003c\/p\u003e","brand":"Bogle, John C.","offers":[{"title":"Very Good","offer_id":48957898228051,"sku":"XV80470102107","price":12.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/bogle-john-c-john-c-bogle-the-little-book-of-common-sense-investing-2007-hardback-xv80470102107-57076236648787.jpg?v=1727150174","url":"https:\/\/chaptersbookstore.com\/products\/the-little-book-of-common-sense-investing-the-only-way-to-guarantee-your-fair-share-of-stock-market-returns-1","provider":"Chapters Bookstore","version":"1.0","type":"link"}