{"product_id":"strategy-maps-converting-intangible-assets-into-tangible-outcomes","title":"Robert S. Kaplan: Strategy Maps [2004] hardback","description":"More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.  Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the \"strategy map\"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.\u003cbr\u003eThe authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual \"aha!\" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.","brand":"Kaplan, Robert S. \u0026 Norton, David P.","offers":[{"title":"Very Good","offer_id":47678000300371,"sku":"XV81591391340","price":19.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/kaplan-robert-s-norton-david-p-strategy-maps-converting-intangible-assets-into-tangible-outcomes-xv81591391340-54459658895699.jpg?v=1707763091","url":"https:\/\/chaptersbookstore.com\/products\/strategy-maps-converting-intangible-assets-into-tangible-outcomes","provider":"Chapters Bookstore","version":"1.0","type":"link"}