{"product_id":"richard-bayan-words-that-sell-1987-paperback","title":"Richard Bayan: Words That Sell [1987] paperback","description":"\"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it.\" -- \u003ci\u003eAdvertising Age\u003c\/i\u003e  Listing more than 2,500 high-powered words, phrases, and slogans, \u003ci\u003eWords That Sell\u003c\/i\u003e is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from \"snappy transitions\" to \"knocking the competition,\" from \"grabbers\" to \"clinchers.\" There are 62 ways to say \"exciting\" alone; 57 variations on \"reliable\"!  Whether you are selling ideas or widgets, \u003ci\u003eWords That Sell\u003c\/i\u003e guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence.  Features:  \u003cul\u003e\n\u003cli\u003eCross-referencing of word categories to stimulate creative thinking \u003c\/li\u003e\n\u003cli\u003eAdvice on targeting words to your specific market \u003c\/li\u003e\n\u003cli\u003eTips on word usage \u003c\/li\u003e\n\u003cli\u003eA thorough index \u003c\/li\u003e\n\u003cli\u003eA concise copywriting primer \u003c\/li\u003e\n\u003cli\u003eA special section on selling yourself \u003c\/li\u003e\n\u003c\/ul\u003e  The first real improvement to the thesaurus since Roget, \u003ci\u003eWords That Sell\u003c\/i\u003e is an indispensable guide to helping you find great words fast.","brand":"Bayan, Richard","offers":[{"title":"New","offer_id":53538295316819,"sku":"9780809247998","price":14.27,"currency_code":"EUR","in_stock":false},{"title":"Good","offer_id":53538295284051,"sku":"XG80809247998","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/bayan-richard-richard-bayan-words-that-sell-1987-paperback-1233975904.jpg?v=1776889335","url":"https:\/\/chaptersbookstore.com\/products\/richard-bayan-words-that-sell-1987-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}