{"product_id":"priceless-the-hidden-psychology-of-value","title":"William Poundstone: Priceless [2011] paperback","description":"In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eInformed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eanyone who buys, sells, or negotiates.","brand":"Poundstone, William","offers":[{"title":"Like New","offer_id":49350602686803,"sku":"XE81851688296","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/poundstone-william-priceless-the-hidden-psychology-of-value-xe81851688296-58729437692243.jpg?v=1726782972","url":"https:\/\/chaptersbookstore.com\/products\/priceless-the-hidden-psychology-of-value","provider":"Chapters Bookstore","version":"1.0","type":"link"}