{"product_id":"predatory-thinking","title":"Dave Trott: Predatory Thinking [2014] paperback","description":"\u003cp\u003e\u003cb\u003e'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eLife is a zero-sum game.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePredatory Thinking\u003c\/i\u003e is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.\u003c\/p\u003e","brand":"Trott, Dave","offers":[{"title":"Good","offer_id":48934127731027,"sku":"XG81447285342","price":4.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/trott-dave-predatory-thinking-xg81447285342-56953552601427.jpg?v=1719345011","url":"https:\/\/chaptersbookstore.com\/products\/predatory-thinking","provider":"Chapters Bookstore","version":"1.0","type":"link"}