{"product_id":"museum-marketing-and-strategy-designing-missions-building-audiences-generating-revenue-and-resources","title":"Neil G. Kotler: Museum Marketing and Strategy [2008] hardback","description":"This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to* Define the exchange process between a museum's offerings and consumer value* Differentiate a museum and communicate its unique value in a competitive marketplace* Find, create, and retain consumers and convert visitors to members and members to volunteers and donors* Plan strategically and maximize marketing's value* Achieve financial stability* Develop a consumer-centered museum","brand":"Kotler, Neil G. \u0026 Kotler, Philip \u0026 Kotler, Wendy I.","offers":[{"title":"Very Good","offer_id":46981903548755,"sku":"XV80787996918","price":12.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/kotler-neil-g-kotler-philip-kotler-wendy-i-museum-marketing-and-strategy-designing-missions-building-audiences-generating-revenue-and-resources-xv80787996918-51900056076627.jpg?v=1692467965","url":"https:\/\/chaptersbookstore.com\/products\/museum-marketing-and-strategy-designing-missions-building-audiences-generating-revenue-and-resources","provider":"Chapters Bookstore","version":"1.0","type":"link"}