{"product_id":"john-purkiss-brand-you-2012-paperback","title":"John Purkiss: Brand You [2012] paperback","description":"\u003cp\u003eIn the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eBrand You \u003c\/i\u003ehelps you develop a powerful personal brand, both on- and offline, and shows you how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eDiscover your talents, values and purpose \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eBecome more visible in your market \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eMake the most of your networks \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eBuild your brand online using blogs, LinkedIn, Facebook and Twitter \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003eAttract people who want what you do in the way that you do it \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eTo succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.\u003c\/b\u003e-  Gemma Greaves, Marketing Director, The Marketing Society.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eA must-read for everyone, from trainees to board members\u003c\/b\u003e.- Sanjay Shah, Chief Financial Officer, The London Clinic.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e","brand":"Purkiss, John \u0026 Royston-Lee, David","offers":[{"title":"New","offer_id":53392869917011,"sku":"9780273777694","price":21.41,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":53392869949779,"sku":"XV80273777694","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/purkiss-john-royston-lee-david-john-purkiss-brand-you-2012-paperback-1231042600.jpg?v=1775166876","url":"https:\/\/chaptersbookstore.com\/products\/john-purkiss-brand-you-2012-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}