{"product_id":"foundations-of-marketing-6e","title":"John Fahy: Foundations of Marketing, 6e [2019] paperback","description":"\u003cp\u003eValued by instructors and students alike, \u003ci\u003eFoundations of Marketing\u003c\/i\u003e presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow marketing adds value to customers and organizations\u003c\/li\u003e\n\u003cli\u003eHow innovative brand positioning drives commercial success\u003c\/li\u003e\n\u003cli\u003eHow new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels\u003c\/li\u003e\n\u003cli\u003eHow marketing planning and strategy gives direction to an organization's marketing effort and co-ordinates its activities.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eKey features:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.\u003c\/li\u003e\n\u003cli\u003eMarketing in Action boxes offer varied examples of real companies' campaigns in the UK, Scandinavia, The Netherlands and internationally.\u003c\/li\u003e\n\u003cli\u003eCritical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.\u003c\/li\u003e\n\u003cli\u003e12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies' marketing strategies, with dedicated questions to provoke student enquiry.\u003c\/li\u003e\n\u003cli\u003eMarketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fahy, John \u0026 Jobber, David","offers":[{"title":"Good","offer_id":49689437536595,"sku":"XG81526847348","price":13.99,"currency_code":"EUR","in_stock":false},{"title":"Very Good","offer_id":48897249313107,"sku":"XV81526847348","price":14.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/fahy-john-jobber-david-foundations-of-marketing-6e-xv81526847348-56892568502611.jpg?v=1727373916","url":"https:\/\/chaptersbookstore.com\/products\/foundations-of-marketing-6e","provider":"Chapters Bookstore","version":"1.0","type":"link"}