{"product_id":"emotion-by-design-lessons-on-creativity-from-a-life-at-nike","title":"Greg Hoffman: Emotion by Design [2023] paperback","description":"\u003cp\u003e\u003cb\u003e'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of \u003ci\u003eHappy Sexy Millionaire\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e  \u003ci\u003eHow did Nike go from being a small sneaker brand to the world's most revered company?\u003cbr\u003e\u003cbr\u003e  Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003cbr\u003e\u003cbr\u003e  And what can any founder or marketer learn from them?\u003cbr\u003e\u003c\/i\u003e \u003cbr\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\u003cbr\u003e\u003cbr\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down' \u003cb\u003eChris Evans\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'The ultimate playbook to unleash creativity in any team' \u003cb\u003eJake Humphrey, author of \u003ci\u003eHigh Performance\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' \u003cb\u003eRory Sutherland, Vice-Chairman of Ogilvy and author of \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Brilliant . . .  Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' \u003cb\u003eNir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'This book made me smile in my soul' \u003cb\u003eMary Portas\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Remarkable . . .  A distinctive framework that will help marketers and creatives connect with their audiences like never before' \u003cb\u003eJonah Berger, author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Hoffman, Greg","offers":[{"title":"Like New","offer_id":49333389853011,"sku":"XE81847943569","price":7.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/hoffman-greg-emotion-by-design-lessons-on-creativity-from-a-life-at-nike-xe81847943569-58670761148755.jpg?v=1727432592","url":"https:\/\/chaptersbookstore.com\/products\/emotion-by-design-lessons-on-creativity-from-a-life-at-nike","provider":"Chapters Bookstore","version":"1.0","type":"link"}