{"product_id":"donal-rogan-marketing-2007-paperback","title":"Donal Rogan: Marketing [2007] paperback","description":"\u003cp\u003e\u003cstrong\u003eThe fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e New to this edition:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated perspectives on marketing theory and practice\u003c\/li\u003e\n\u003cli\u003eEach chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline\u003c\/li\u003e\n\u003cli\u003eNew and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear\u003c\/li\u003e\n\u003cli\u003eAnalysis of the changes that have taken place in the Irish marketing environment\u003c\/li\u003e\n\u003cli\u003eEmphasis on the challenges that will face Irish marketers in coming years.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e A customer-centric approach to marketing is presented as the basis for making key decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eSUITABLE FOR\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- First- and second-year business students at third level\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- Students taking a marketing module as part of any other course.\u003c\/p\u003e","brand":"Rogan, Donal","offers":[{"title":"Good","offer_id":52486229852499,"sku":"XG80717142019","price":9.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/rogan-donal-donal-rogan-marketing-2007-paperback-xg80717142019-1209191786.jpg?v=1764298880","url":"https:\/\/chaptersbookstore.com\/products\/donal-rogan-marketing-2007-paperback","provider":"Chapters Bookstore","version":"1.0","type":"link"}