{"product_id":"carmine-gallo-the-apple-experience-secrets-to-building-insanely-great-customer-loyalty-2013","title":"Carmine Gallo: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty [2012]","description":"\u003cb\u003eApple's 5 Core Principles - Now in the Palm of Your Hand!\u003c\/b\u003e\u003cp\u003eSteve Jobs and Apple re-imagined retail in their iconic Apple Stores. \u003ci\u003eThe Apple Experience\u003c\/i\u003e reveals the secrets to the pioneering brand's unparalleled success during one of the most difficult retail environments in decades.\u003c\/p\u003e\u003cp\u003eA global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company's customer-facing employees follow in Apple Stores to engage customers.\u003c\/p\u003e\u003cp\u003eAny business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.\u003c\/p\u003e\u003cp\u003e\"If you have a retail business then this is a must read...business owners and managers in any industry can benefit from the lessons\" \u003cb\u003eStrategist, April 2012\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Gallo, Carmine","offers":[{"title":"New","offer_id":55824337011027,"sku":"9780071793209","price":39.99,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/chaptersbookstore.com\/products\/carmine-gallo-the-apple-experience-secrets-to-building-insanely-great-customer-loyalty-2013","provider":"Chapters Bookstore","version":"1.0","type":"link"}