{"product_id":"brand-story-cases-and-explorations-in-fashion-branding","title":"Joseph H. (Drexel University, Hancock: Brand\/Story [2016] paperback","description":"\u003ci\u003eBrand\/Story: Cases and Explorations in Fashion Branding, Second Edition \u003c\/i\u003eexamines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, \u003ci\u003eBrand\/Story\u003c\/i\u003e looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eNew to this edition:\u003c\/b\u003e\u003cbr\u003e~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop\/Topman\u003cbr\u003e~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce \u0026amp; Gabbana\u003cbr\u003e~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting\u003cbr\u003e~New \u003ci\u003eGo Outside! \u003c\/i\u003eexercises provide readers with scenarios in which they can apply what they learn to other brands they encounter\u003cbr\u003e~Chapter objectives and discussion questions allow the reader to fully engage with the content\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInstructor Resources:\u003c\/b\u003e\u003cbr\u003e~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom\u003cbr\u003e~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion","brand":"Hancock, Joseph H. (Drexel University,","offers":[{"title":"Very Good","offer_id":49032779170131,"sku":"XV81501300028","price":24.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4001\/6057\/files\/hancock-joseph-h-drexel-university-brand-story-cases-and-explorations-in-fashion-branding-xv81501300028-57442378711379.jpg?v=1727830201","url":"https:\/\/chaptersbookstore.com\/products\/brand-story-cases-and-explorations-in-fashion-branding","provider":"Chapters Bookstore","version":"1.0","type":"link"}